Soul to Sole

January this year I was lucky enough, yet again, to get on board with a non-profit organisation, Blue Sky Society. The idea of the Soul to Sole initiative is to go out to schools in the rural areas of South Africa and distribute school shoes to the children in need. School shoes were donated by Toughees and Lion Match provided numerous volunteers.

Happy child having just received his gift soul to sole

boy without school shoes soul to sole

Child carrying his chair to the assembly soul to soleYoung girl prepping for new school shoes soul to sole

Photographing The Event

I have photographed a couple of these non-profit events and one thing is certain, it is never ever the same. Expect the unexpected for example, I was not only shooting the event but I was unpacking boxes, handing out shoes, putting up posters, drilling up school signs, setting up branding and more.

When it comes to the photography, the subject matter is there but it is moving quickly so you should identify your “money shots” and hunt them down or you’ll be spinning like a yo-yo.

Something about working on these projects makes one really want to help more and more. The phrase “many hands make light work” certainly comes into play here. Everyone on the team is so willing to get shit done. This is one of the reasons I love working with Blue Sky Society and Co. Not for a second will you be waiting at a desk being asked to do something that you’re unsure of.

That Satisfaction Feeling of Helping Others

The feeling I got when I rounded up this project, packed the cars and moved on was somewhat indescribable but I will have a go. Imagine you have just finished unpacking your bags at your holiday accommodation and you lay on the bed, that feeling of joy bro! That feeling!

I would encourage any photographer or anyone to get out there and do these pro bono projects. The “exposure” speech is real – you will get coverage if you want. You will also have that feeling!

team blue sky society and lion match soul to sole


Thanks to Jimmy Reynolds for the amazing video


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